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Technical description


Salepar
The Salep Salesman

Ionescu takes a photo of a strolling tradesman, the salepar (salepgiu), a person who sells salep, an oriental drink prepared with the fecula of the salep plant, water and honey*.

For us, the photography means exotism (the drink itself, not just the recipients and the clothes). In Ionescu’s world, the salepar is an ordinary character. We meet him on the streets, at the Mosi, at the market. Spaces marked by the presence of the crowd and by gestures of the collective consuming: salep, braga, lemonade, baked chestnuts, pretzels, sugarwool on sticks, ice-cream, etc., all these are snack – desert foods (almost all of them are sweet), whose role is not feeding (at most maybe they can revigorate, cooling), but producing pleasure (the social leveling also acts in the pleasurable food area: while some choose sugar wool on stick others choose Suchard chocolate). The important thing is the fact that a private gesture, like that of eating, is made in the street, a fact that comes to support the theory that in the Bucharest between the two world wars the public spaces are opened to values that belong to the private space.

The area of the pleasurable foods interferes with the crowd area, the leisure, walking and resting area. The people from the inter-war Bucharest have time to stop, admire, buy, enjoy.

 * The starch flour extracted from the salep plant was also used as fortifying food.